This guide is for MRKT 640 Week 5 Research Project Draft, start to submission. Your group's 10 to 15-page draft paper on its chosen theoretical approach to consumer behavior.
MRKT 640 is Consumer Behavior, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT640; it is the same course.
| Course | MRKT 640 Consumer Behavior |
|---|---|
| Module/Week | 5 |
| Points | 100 points |
| Length | 10 to 15 pages |
| Sources | Peer-reviewed journals and Hawkins and Mothersbaugh |
| Faith integration | Not required by the guide |
| Format | Current APA; one group member submits |
What MRKT 640 Week 5 Research Project Draft asks for
Your group writes a 10 to 15-page paper in current APA, following the formatting and content instructions, on a topic chosen from a list of five theoretical approaches to consumer behavior. Each student contributes weekly to the group's forum discussion about the paper, and the group constructs and reviews the draft; one member submits it. It is due in Module/Week 5 with Hawkins and Mothersbaugh chapters 13 to 15, followed by a peer evaluation. Worth 100 points.
Where it fits in MRKT 640
In the published schedule, Research Project Draft is one of 12 graded written assignments in MRKT 640. It follows Week 5 Discussion Board Forum 5 and comes before Week 6 Discussion Board Forum 6. The same week also has Discussion Board Forum 5, so plan the week's writing together.
How MRKT 640 Week 5 Research Project Draft is graded
Liberty grades Research Project Draft with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in MRKT 640 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 640 Week 5 method, step by step
Turn the instructions into an outline
Paste the Research Project Draft instructions and rubric into a document and turn every required element into a heading. In MRKT 640 the rubric is the grading contract, so the outline should mirror it before you write a sentence.
Narrow the topic until it fits the length
Size the topic to the length (10 to 15 pages). A focused question about one population, policy or problem gives you room to analyze; a broad survey leaves room only to describe.
Collect sources before drafting
Build the source list before the draft (Peer-reviewed journals and Hawkins and Mothersbaugh). A short evidence table (who, when, what they found, which section it serves) prevents the late scramble for citations that weakens most papers.
Write a thesis that the sections prove
Draft the thesis before the body. A MRKT 640 paper reads as organized when each heading answers part of the thesis, and as a list of facts when it does not.
Draft section by section, analysis first
Write each section to answer its rubric row, then add the analysis: what the evidence means, where sources disagree, and what follows for practice. Description supports the analysis; it cannot replace it.
Format and check against the rubric
Finish with an APA pass and a rubric pass. Match every in-text citation to a reference, check the headings, and read each rubric row against the section that answers it.
Draft sections in parallel, then have one member merge and edit for a single voice before the group reviews the whole.
A structure for MRKT 640 Week 5 Research Project Draft
Word targets are planning numbers for about 1,300 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Content | The theoretical approach explained and applied. | ~650 words |
| Structure | Follows the outline. | ~310 words |
| Sources and format | 15 sources, APA. | ~340 words |
A topic angle that works
Write from the outline, explaining the theory, its research support and its applications to marketing strategy, and noting its limits.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
The cognitive approach treats consumers as information processors who evaluate alternatives against criteria. Studies of online reviews support it: shoppers weigh the number and balance of reviews when forming judgments. Yet research on impulse buying shows many purchases bypass deliberate evaluation, which the cognitive approach struggles to explain.
- Theory.
- Support.
- A limitation.
Mistakes that cost points on MRKT 640 Week 5
- Uneven contributions within the group.
- Feedback from the previous stage ignored.
- APA errors.
Checklist before you submit
- Length: 10 to 15 pages
- Sources: Peer-reviewed journals and Hawkins and Mothersbaugh
- Title page and reference page in current APA format
- Headings follow the order of the instructions
- Each rubric row read against the section that answers it
Questions students ask
Who submits the MRKT 640 research project draft?
One member of the group submits the final version for the group.
How many points is MRKT 640 Week 5 Research Project Draft worth?
100 points in Liberty's published course guide for MRKT 640, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 640 Week 5 the same in every section of MRKT 640?
This guide follows Liberty's published course guide for MRKT 640. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.