MRKT 640 is Liberty's graduate course in consumer behavior. Its written work is eight weekly forums (a 600-word thread and two 450-word replies, each with a biblical integration and two peer-reviewed sources) and a group research project on a theoretical approach to consumer behavior: a 15-source annotated bibliography, a full-sentence outline, a draft and a final paper of 10 to 15 pages.
Liberty's catalog lists the course as MRKT 640 Consumer Behavior, 3 credit hours; Canvas and the course guide file print it as MRKT640.
What MRKT 640 covers
The catalog description: Students will gain a strong foundation for critical thinking in the area of consumer decision making. A focus will be on the concepts and theories that are used to evaluate and predict consumer behavior, in addition to forecasting and analyzing the demand for products and services.
Students build a foundation for critical thinking about consumer decision making, focusing on the concepts and theories used to evaluate and predict consumer behavior and to forecast and analyze demand. The text is Hawkins and Mothersbaugh, Consumer Behavior: Building Marketing Strategy.
Eight quizzes (120 points) have no guide here. Each research project stage is followed by a peer evaluation. Week 1 runs Monday to Friday and Weeks 2 to 8 run Saturday to Friday.
Textbook named in the published guide: Hawkins & Mothersbaugh, Consumer Behavior (2016). Check the current edition in your Canvas section.
MRKT 640 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 60 | Thread at least 600 words; replies at least 450 words |
| 2 | Discussion Board Forum 2 | 60 | Thread at least 600 words; replies at least 450 words |
| 3 | Discussion Board Forum 3 | 60 | Thread at least 600 words; replies at least 450 words |
| 3 | Research Project Annotated Bibliography | 90 | 15 annotated articles |
| 4 | Discussion Board Forum 4 | 60 | Thread at least 600 words; replies at least 450 words |
| 4 | Research Project Outline | 90 | A full-sentence outline with a preliminary reference list of at least 15 sources |
| 5 | Discussion Board Forum 5 | 60 | Thread at least 600 words; replies at least 450 words |
| 5 | Research Project Draft | 100 | 10 to 15 pages |
| 6 | Discussion Board Forum 6 | 60 | Thread at least 600 words; replies at least 450 words |
| 7 | Discussion Board Forum 7 | 60 | Thread at least 600 words; replies at least 450 words |
| 7 | Research Project Final Document | 100 | 10 to 15 pages |
| 8 | Discussion Board Forum 8 | 60 | Thread at least 600 words; replies at least 450 words |
Week 1: Discussion Board Forum 1
A 600-word thread and two 450-word replies, each with a biblical integration and 2 peer-reviewed sources. How to write MRKT 640 Week 1 Discussion Board Forum 1.
Week 2: Discussion Board Forum 2
A 600-word thread and two 450-word replies, each with a biblical integration and 2 peer-reviewed sources. How to write MRKT 640 Week 2 Discussion Board Forum 2.
Week 3: Discussion Board Forum 3
A 600-word thread and two 450-word replies, each with a biblical integration and 2 peer-reviewed sources. How to write MRKT 640 Week 3 Discussion Board Forum 3.
Week 3: Research Project Annotated Bibliography
Your group's annotated bibliography of 15 scholarly, peer-reviewed articles, using the provided template. How to write MRKT 640 Week 3 Research Project Annotated Bibliography.
Week 4: Discussion Board Forum 4
A 600-word thread and two 450-word replies, each with a biblical integration and 2 peer-reviewed sources. How to write MRKT 640 Week 4 Discussion Board Forum 4.
Week 4: Research Project Outline
Your group's full-sentence outline with a thesis, research questions, space allocation and 15 preliminary references. How to write MRKT 640 Week 4 Research Project Outline.
Week 5: Discussion Board Forum 5
A 600-word thread and two 450-word replies, each with a biblical integration and 2 peer-reviewed sources. How to write MRKT 640 Week 5 Discussion Board Forum 5.
Week 5: Research Project Draft
Your group's 10 to 15-page draft paper on its chosen theoretical approach to consumer behavior. How to write MRKT 640 Week 5 Research Project Draft.
Week 6: Discussion Board Forum 6
A 600-word thread and two 450-word replies, each with a biblical integration and 2 peer-reviewed sources. How to write MRKT 640 Week 6 Discussion Board Forum 6.
Week 7: Discussion Board Forum 7
A 600-word thread and two 450-word replies, each with a biblical integration and 2 peer-reviewed sources. How to write MRKT 640 Week 7 Discussion Board Forum 7.
Week 7: Research Project Final Document
Your group's final 10 to 15-page paper, revised from the draft. How to write MRKT 640 Week 7 Research Project Final Document.
Week 8: Discussion Board Forum 8
A 600-word thread and two 450-word replies, each with a biblical integration and 2 peer-reviewed sources. How to write MRKT 640 Week 8 Discussion Board Forum 8.
How MRKT 640 is graded
The points table totals 1,010 points: eight forums at 60 (480), quizzes 120, and the research project's annotated bibliography 90, outline 90, draft 100 and final 120. The schedule instead shows forums at 50 and the final at 100, with 25-point peer evaluations at each project stage; check your course for the exact split.
| Graded item | Points |
|---|---|
| Discussion Board Forums (8) | 400 to 480 |
| Research Project Annotated Bibliography | 90 |
| Research Project Outline | 90 |
| Research Project Draft | 100 |
| Research Project Final Document | 100 to 120 |
| Quizzes (8) | 120 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 940 to 1010 points.
Week timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday.
How to approach MRKT 640
Your group chooses its paper topic early from a list of five theoretical approaches to consumer behavior, and the annotated bibliography is due in Week 3, so meet your group in Week 1.
Each student must contribute weekly to the group's discussion forum about the paper, and peer evaluations follow each stage.
Questions students ask
What is the MRKT 640 research project?
A group paper of 10 to 15 pages in current APA on one of five theoretical approaches to consumer behavior, built through a 15-article annotated bibliography (Week 3), a full-sentence outline (Week 4), a draft (Week 5) and a final document (Week 7), each submitted by one group member.
How long are MRKT 640 forum posts?
Threads are at least 600 words and each of 2 replies is at least 450 words, all with a biblical integration and at least 2 peer-reviewed sources.
Working through MRKT 640 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.