This guide is for MRKT 640 Week 7 Research Project Final Document, start to submission. Your group's final 10 to 15-page paper, revised from the draft.
MRKT 640 is Consumer Behavior, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT640; it is the same course.
| Course | MRKT 640 Consumer Behavior |
|---|---|
| Module/Week | 7 |
| Points | 100 points |
| Length | 10 to 15 pages |
| Sources | Peer-reviewed journals and Hawkins and Mothersbaugh |
| Faith integration | Not required by the guide |
| Format | Current APA; one group member submits |
What MRKT 640 Week 7 Research Project Final Document asks for
Your group completes the final 10 to 15-page paper in current APA, following the formatting and content instructions. Each student contributes weekly to the group's forum discussion, and the group constructs and reviews the final document; one member submits it. It is due in Module/Week 7 with Hawkins and Mothersbaugh chapter 19, followed by a peer evaluation. The schedule lists it at 100 points and the points table at 120.
Where it fits in MRKT 640
In the published schedule, Research Project Final Document is one of 12 graded written assignments in MRKT 640. It follows Week 7 Discussion Board Forum 7 and comes before Week 8 Discussion Board Forum 8. The same week also has Discussion Board Forum 7, so plan the week's writing together.
How MRKT 640 Week 7 Research Project Final Document is graded
Liberty grades Research Project Final Document with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in MRKT 640 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 640 Week 7 method, step by step
Turn the instructions into an outline
Paste the Research Project Final Document instructions and rubric into a document and turn every required element into a heading. In MRKT 640 the rubric is the grading contract, so the outline should mirror it before you write a sentence.
Narrow the topic until it fits the length
10 to 15 pages is not much room. Choose a question narrow enough that you can answer it fully inside that length; a broad topic forces summary, and summary scores lower than analysis.
Collect sources before drafting
Build the source list before the draft (Peer-reviewed journals and Hawkins and Mothersbaugh). A short evidence table (who, when, what they found, which section it serves) prevents the late scramble for citations that weakens most papers.
Write a thesis that the sections prove
Write one sentence that states what the paper argues. Every section after the introduction should advance that sentence; if a paragraph does not, it belongs in another paper.
Draft section by section, analysis first
Write each section to answer its rubric row, then add the analysis: what the evidence means, where sources disagree, and what follows for practice. Description supports the analysis; it cannot replace it.
Format and check against the rubric
Apply current APA (title page, running format, headings, in-text citations matched to the reference list) and then read the paper once against the rubric, row by row, before you submit.
Make a feedback checklist from the draft comments and check each off; read the paper aloud as a group to catch inconsistencies.
A structure for MRKT 640 Week 7 Research Project Final Document
Word targets are planning numbers for about 1,300 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Revisions | Draft feedback applied. | ~390 words |
| Content | Theory, evidence and application. | ~570 words |
| Format | APA, 10 to 15 pages. | ~340 words |
A topic angle that works
Apply every piece of instructor feedback from the draft, then strengthen the application section: what should marketers do differently because of this theoretical approach?
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
For marketers, the cognitive approach implies providing clear, comparable information at each decision stage, such as comparison charts and verified reviews. Its limits imply something too: because many purchases are emotional or habitual, strategies should also shape the situations in which choices happen, from store layout to default options.
- Implications.
- Limits applied.
- Strategy.
Mistakes that cost points on MRKT 640 Week 7
- Uneven contributions within the group.
- Feedback from the previous stage ignored.
- APA errors.
Checklist before you submit
- Length: 10 to 15 pages
- Sources: Peer-reviewed journals and Hawkins and Mothersbaugh
- Title page and reference page in current APA format
- Headings follow the order of the instructions
- Each rubric row read against the section that answers it
Questions students ask
Who submits the MRKT 640 research project final document?
One member of the group submits the final version for the group.
How many points is MRKT 640 Week 7 Research Project Final Document worth?
100 points in Liberty's published course guide for MRKT 640, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 640 Week 7 the same in every section of MRKT 640?
This guide follows Liberty's published course guide for MRKT 640. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.