This guide is for MRKT 640 Week 4 Research Project Outline, start to submission. Your group's full-sentence outline with a thesis, research questions, space allocation and 15 preliminary references.
MRKT 640 is Consumer Behavior, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT640; it is the same course.
| Course | MRKT 640 Consumer Behavior |
|---|---|
| Module/Week | 4 |
| Points | 90 points |
| Length | A full-sentence outline with a preliminary reference list of at least 15 sources |
| Sources | Peer-reviewed journals and Hawkins and Mothersbaugh |
| Faith integration | Not required by the guide |
| Format | Current APA; one group member submits |
What MRKT 640 Week 4 Research Project Outline asks for
Your group completes a full-sentence outline in preparation for the final paper, including a thesis statement, the research questions or issues being addressed, how much space each section will receive and a preliminary reference list of at least 15 sources; one member submits it, and every student applies the instructor's feedback. It is due in Module/Week 4 with Hawkins and Mothersbaugh chapters 8 to 12, followed by a peer evaluation. Worth 90 points.
Where it fits in MRKT 640
In the published schedule, Research Project Outline is one of 12 graded written assignments in MRKT 640. It follows Week 4 Discussion Board Forum 4 and comes before Week 5 Discussion Board Forum 5. The same week also has Discussion Board Forum 4, so plan the week's writing together.
How MRKT 640 Week 4 Research Project Outline is graded
Liberty grades Research Project Outline with the rubric attached to the assignment in Canvas, worth 90 points in the published guide. That is about 9% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in MRKT 640 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 640 Week 4 method, step by step
Turn the instructions into an outline
Start from the assignment instructions in Canvas. Every element the Research Project Outline instructions name becomes a heading in your outline, in the order given, and the rubric rows tell you how deep each one has to go.
Narrow the topic until it fits the length
A full-sentence outline with a preliminary reference list of at least 15 sources is not much room. Choose a question narrow enough that you can answer it fully inside that length; a broad topic forces summary, and summary scores lower than analysis.
Collect sources before drafting
Find the sources first: Peer-reviewed journals and Hawkins and Mothersbaugh. Use the Jerry Falwell Library databases, filter to peer-reviewed, and keep a table of author, year, design and finding so the paper is built from evidence instead of padded with it later.
Write a thesis that the sections prove
Write one sentence that states what the paper argues. Every section after the introduction should advance that sentence; if a paragraph does not, it belongs in another paper.
Draft section by section, analysis first
Fill the outline one heading at a time. In each section, say what the sources show, weigh them, and draw the implication. Graders reward the sentences that interpret, not the ones that report.
Format and check against the rubric
Apply current APA (title page, running format, headings, in-text citations matched to the reference list) and then read the paper once against the rubric, row by row, before you submit.
Allocate pages so the total falls between 10 and 15, and assign each section to a member.
A structure for MRKT 640 Week 4 Research Project Outline
Word targets are planning numbers for about 1,300 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Thesis and questions | Clear and focused. | ~390 words |
| Full-sentence outline | Developed sections. | ~520 words |
| Space allocation and references | Pages per section; 15 sources. | ~390 words |
A topic angle that works
A full-sentence outline states each point as a complete sentence, so the draft can be written directly from it.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Thesis: Cognitive models explain how consumers process product information, but they understate the role of emotion in everyday purchases. Section II (3 pages): Information processing models describe consumers moving through exposure, attention, interpretation and memory.
- A thesis.
- A full sentence.
- Space allocated.
Mistakes that cost points on MRKT 640 Week 4
- Uneven contributions within the group.
- Feedback from the previous stage ignored.
- APA errors.
Checklist before you submit
- Length: A full-sentence outline with a preliminary reference list of at least 15 sources
- Sources: Peer-reviewed journals and Hawkins and Mothersbaugh
- Title page and reference page in current APA format
- Headings follow the order of the instructions
- Each rubric row read against the section that answers it
Questions students ask
Who submits the MRKT 640 research project outline?
One member of the group submits the final version for the group.
How many points is MRKT 640 Week 4 Research Project Outline worth?
90 points in Liberty's published course guide for MRKT 640, out of a course total of 1,010 points (about 9% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 640 Week 4 the same in every section of MRKT 640?
This guide follows Liberty's published course guide for MRKT 640. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.