This guide is for MRKT 690 Week 1 Group Consensus Report, start to submission. Your group's written contract on how it will work together on the two case study reports.
MRKT 690 is Marketing Strategy Capstone, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT690; it is the same course.
| Course | MRKT 690 Marketing Strategy Capstone |
|---|---|
| Module/Week | 1 |
| Points | 25 points |
| Length | Not set in the guide; follow the assignment instructions |
| Sources | Course materials on group dynamics |
| Faith integration | Not required by the guide |
| Format | Group report |
What MRKT 690 Week 1 Group Consensus Report asks for
You are assigned to a group at the start of the course for the case study assignments. The Group Consensus Report is a written contract among members on how they will work together on those 2 assignments: you answer specific questions on group dynamics from your perspective, then the group edits the individual responses into a consensus report that forms the basis of its contract. It is due in Module/Week 1 with Brunson chapters 1 and 2. Worth 25 points.
Where it fits in MRKT 690
In the published schedule, Group Consensus Report is one of 9 graded written assignments in MRKT 690. It is the first written assignment in the course; the next is Week 1 Integration of Faith and Learning. The same week also has Integration of Faith and Learning, so plan the week's writing together.
How MRKT 690 Week 1 Group Consensus Report is graded
Liberty grades Group Consensus Report with the rubric attached to the assignment in Canvas, worth 25 points in the published guide. That is about 2% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in MRKT 690 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week One begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2- 8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 690 Week 1 method, step by step
Read the prompt against the week's material
Open the Group Consensus Report prompt in Canvas and list every question it asks before you read anything else. Most MRKT 690 prompts ask two or three linked things; a thread that answers only the first is graded as incomplete no matter how well it is written.
Take a position in the first two sentences
Lead with the claim, not the background. One sentence that answers the prompt, one that says why, and the reader of your MRKT 690 thread knows exactly what the next paragraphs will prove.
Build the body from course concepts
Each body paragraph should carry one idea from the Marketing Strategy Capstone reading, put to work on the prompt. Define it briefly, apply it, and say what it changes. Repeating the chapter back is the most common reason threads score in the middle of the rubric.
Place the sources where they do work
Meet the source rule (Course materials on group dynamics) inside the argument, not in a closing sentence. Cite the textbook where you define a concept and a peer-reviewed article where you make a claim that needs evidence.
Connect it to practice
Close the argument with application. Name the setting and what someone there would do differently because of your answer.
Write replies that add something
Each reply (the reply count in the guide) should extend the classmate's thread: a counterpoint, a second source, or an application to a different setting. Quote the line you are answering so the reply reads as a conversation.
Answer the questions candidly (your strengths, availability, expectations), then agree on concrete rules, such as drafts due four days before the deadline and one editor per report.
A structure for MRKT 690 Week 1 Group Consensus Report
Word targets are planning numbers for about 900 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Individual answers | Honest, specific responses. | ~360 words |
| Consensus | Merged into shared commitments. | ~360 words |
| Contract terms | Deadlines, roles and accountability. | ~180 words |
A topic angle that works
The two case reports are 15 pages each with 20 peer-reviewed citations and named portions, so the contract should settle roles, internal deadlines, citation standards and how members are held accountable.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Each member drafts an assigned section with at least five peer-reviewed citations and posts it by Wednesday of the week before the report is due. The editor, rotating by report, merges sections and returns comments by Friday. Members who miss a deadline notify the group 48 hours ahead; persistent issues are reported in the peer evaluation.
- Deadlines.
- Roles.
- Accountability.
Mistakes that cost points on MRKT 690 Week 1
- Description without analysis.
- Too few sources.
- Ignoring the capstone's integration of the marketing core.
Checklist before you submit
- Length: Not set in the guide; follow the assignment instructions
- Sources: Course materials on group dynamics
- Every question in the prompt is answered, in order
- The thread is typed into the text box, not attached
- Each rubric row read against the section that answers it
Questions students ask
When is the MRKT 690 group consensus report due?
In Module/Week 1, worth 25 points.
How many points is MRKT 690 Week 1 Group Consensus Report worth?
25 points in Liberty's published course guide for MRKT 690, out of a course total of 1,010 points (about 2% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 690 Week 1 the same in every section of MRKT 690?
This guide follows Liberty's published course guide for MRKT 690. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.