This guide is for MRKT 690 Week 3 Discussion Board Forum 2, start to submission. A 500-word thread with 2 scholarly sources, then replies of at least 200 words to 2 classmates.
MRKT 690 is Marketing Strategy Capstone, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT690; it is the same course.
| Course | MRKT 690 Marketing Strategy Capstone |
|---|---|
| Module/Week | 3 |
| Points | 100 points |
| Length | Thread at least 500 words; replies at least 200 words |
| Replies | At least 2 classmates' threads, at least 200 words each |
| Sources | At least 2 scholarly sources in the thread |
| Faith integration | Not required by the guide |
| Format | Canvas discussion thread; current APA |
What MRKT 690 Week 3 Discussion Board Forum 2 asks for
Each thread is at least 500 words, shows course knowledge and includes at least 2 scholarly sources in current APA; you reply to at least 2 classmates with at least 200 words each. Forum 2 is due in Module/Week 3 with Brunson chapters 5 and 6. Worth 100 points.
Where it fits in MRKT 690
In the published schedule, Discussion Board Forum 2 is one of 9 graded written assignments in MRKT 690. It follows Week 2 Discussion Board Forum 1 and comes before Week 4 Individual Research Report: Growth Strategies.
How MRKT 690 Week 3 Discussion Board Forum 2 is graded
Liberty grades Discussion Board Forum 2 with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in MRKT 690 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week One begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2- 8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 690 Week 3 method, step by step
Read the prompt against the week's material
Open the Discussion Board Forum 2 prompt in Canvas and list every question it asks before you read anything else. Most MRKT 690 prompts ask two or three linked things; a thread that answers only the first is graded as incomplete no matter how well it is written.
Take a position in the first two sentences
Graders read dozens of threads. State your answer to the main question at the top, then spend the rest of the thread earning it. A thread that warms up for a paragraph loses the reader before the course concepts arrive.
Build the body from course concepts
Each body paragraph should carry one idea from the Marketing Strategy Capstone reading, put to work on the prompt. Define it briefly, apply it, and say what it changes. Repeating the chapter back is the most common reason threads score in the middle of the rubric.
Place the sources where they do work
Use At least 2 scholarly sources in the thread. A citation belongs to the sentence it supports; a reference list with sources that never appear in the paragraphs does not count toward the requirement in practice.
Connect it to practice
Close the argument with application. Name the setting and what someone there would do differently because of your answer.
Write replies that add something
Each reply (At least 2 classmates' threads, at least 200 words each) should extend the classmate's thread: a counterpoint, a second source, or an application to a different setting. Quote the line you are answering so the reply reads as a conversation.
As a capstone forum, draw on concepts from across the marketing program and a real company example.
A structure for MRKT 690 Week 3 Discussion Board Forum 2
Word targets are planning numbers for about 500 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Opening | Answer the main question of the prompt directly and state your position. | ~80 words |
| Concept | Define the course concept from the week's reading that the prompt turns on. | ~140 words |
| Application | Apply the concept to the case, setting or question in the prompt. | ~150 words |
| Evidence | Bring in the required sources where they support a specific claim. | ~100 words |
| Close | Restate the answer and what it means for practice or the field. | ~30 words |
A topic angle that works
If the prompt concerns competitive strategy, discuss how a challenger brand should compete with a market leader.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Challengers rarely win by attacking a leader head-on; they find a flank the leader neglects. Research on competitive strategy supports focused differentiation for smaller firms. Dollar Shave Club challenged dominant razor brands by targeting price-conscious men with a subscription model and humorous online marketing, a channel the leader was slow to adopt.
- Flanking.
- Research.
- An example.
Mistakes that cost points on MRKT 690 Week 3
- Fewer than 2 scholarly sources.
- No example.
- Replies under 200 words.
Checklist before you submit
- Length: Thread at least 500 words; replies at least 200 words
- Sources: At least 2 scholarly sources in the thread
- Replies: At least 2 classmates' threads, at least 200 words each
- Every question in the prompt is answered, in order
- The thread is typed into the text box, not attached
- Each rubric row read against the section that answers it
Questions students ask
How many forums are in MRKT 690?
Two, in Weeks 2 and 3, worth 100 points each.
How many points is MRKT 690 Week 3 Discussion Board Forum 2 worth?
100 points in Liberty's published course guide for MRKT 690, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 690 Week 3 the same in every section of MRKT 690?
This guide follows Liberty's published course guide for MRKT 690. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.