This guide is for MRKT 690 Week 7 Market Project Valuation Exercise, start to submission. Calculate the net financial value of proposed marketing projects for the simulated company and report how you would allocate an assigned budget among them.
MRKT 690 is Marketing Strategy Capstone, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT690; it is the same course.
| Course | MRKT 690 Marketing Strategy Capstone |
|---|---|
| Module/Week | 7 |
| Points | 100 points |
| Length | At least 750 words |
| Sources | The case study data |
| Faith integration | Not required by the guide |
| Format | Current APA |
What MRKT 690 Week 7 Market Project Valuation Exercise asks for
You calculate the net financial value of various proposed marketing projects for a simulation company in a case study, then write a report giving the results of the calculations and how an assigned amount of resources will be allocated among the projects. The report is at least 750 words and shows course knowledge. It is due in Module/Week 7 with Brunson chapters 10 and 11. Worth 100 points.
Where it fits in MRKT 690
In the published schedule, Market Project Valuation Exercise is one of 9 graded written assignments in MRKT 690. It follows Week 6 Individual Research Report: Demand Shift Strategies and comes before Week 8 Case Study Group Report: Demand Shift Strategies.
How MRKT 690 Week 7 Market Project Valuation Exercise is graded
Liberty grades Market Project Valuation Exercise with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in MRKT 690 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week One begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2- 8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 690 Week 7 method, step by step
Set up the data before the write-up
Work through the Market Project Valuation Exercise calculations or software steps first and save the output. The written part interprets those numbers, so they have to be right before you explain them.
Show the method
Say which method, formula or test you used and why it fits the question. Graders want to see that the choice was deliberate.
Report the results plainly
Report each result with its value and what it measures. Tables and figures help when they are labeled and referred to in the text.
Interpret in the context of the question
Translate the numbers into a conclusion about the question. Say what decision they support and how confident you can be.
Name the limits
State what the analysis cannot tell you: assumptions, data limits, or what would change the answer.
Submit the files the guide asks for
Check which files Canvas expects (spreadsheet, output, written document) and that each is complete and labeled (At least 750 words).
Show each calculation in a table (cash flows, discount rate, NPV), then allocate the budget to the projects with the highest NPV per dollar until it is used, explaining any judgment calls such as strategic fit.
A structure for MRKT 690 Week 7 Market Project Valuation Exercise
Word targets are planning numbers for about 1,200 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Calculations | Net value of each project. | ~530 words |
| Allocation | Budget assigned with rationale. | ~430 words |
| Report | Clear explanation. | ~240 words |
A topic angle that works
Net value usually means the present value of a project's expected incremental cash flows minus its cost. Rank projects by value per dollar invested when the budget cannot fund them all.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
With a $500,000 budget, the loyalty program (NPV $310,000 on a $200,000 cost, 1.55 per dollar) and the regional campaign (NPV $240,000 on $180,000, 1.33 per dollar) are funded first. The remaining $120,000 goes to digital search ads (NPV $90,000, 0.75 per dollar). The new product sampling project, with a negative NPV, is not funded.
- NPV per dollar.
- Ranking.
- Allocation.
Mistakes that cost points on MRKT 690 Week 7
- Description without analysis.
- Too few sources.
- Ignoring the capstone's integration of the marketing core.
Checklist before you submit
- Length: At least 750 words
- Sources: The case study data
- Calculations checked and output saved
- Every table and figure referred to in the text
- Each rubric row read against the section that answers it
Questions students ask
When is the MRKT 690 market project valuation exercise due?
In Module/Week 7, worth 100 points.
How many points is MRKT 690 Week 7 Market Project Valuation Exercise worth?
100 points in Liberty's published course guide for MRKT 690, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 690 Week 7 the same in every section of MRKT 690?
This guide follows Liberty's published course guide for MRKT 690. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.