This guide is for MRKT 690 Week 6 Individual Research Report: Demand Shift Strategies, start to submission. A 750-word report on a real company's success and failure in applying marketing strategy to a market demand shift.
MRKT 690 is Marketing Strategy Capstone, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT690; it is the same course.
| Course | MRKT 690 Marketing Strategy Capstone |
|---|---|
| Module/Week | 6 |
| Points | 150 points |
| Length | At least 750 words |
| Sources | At least 2 scholarly sources |
| Faith integration | Not required by the guide |
| Format | Current APA |
What MRKT 690 Week 6 Individual Research Report: Demand Shift Strategies asks for
You research companies that responded to market demand shift situations and write a report describing an example of success and an example of failure, with an analysis of the success factors and causes of failure. It is at least 750 words with at least 2 scholarly sources in current APA. It is due in Module/Week 6 with Brunson chapter 9. Worth 150 points.
Where it fits in MRKT 690
In the published schedule, Individual Research Report: Demand Shift Strategies is one of 9 graded written assignments in MRKT 690. It follows Week 5 Case Study Group Report: Growth Strategies and comes before Week 7 Market Project Valuation Exercise.
How MRKT 690 Week 6 Individual Research Report: Demand Shift Strategies is graded
Liberty grades Individual Research Report: Demand Shift Strategies with the rubric attached to the assignment in Canvas, worth 150 points in the published guide. That is about 15% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in MRKT 690 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week One begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2- 8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 690 Week 6 method, step by step
Set up the data before the write-up
Do the calculations first and check them. Interpretation built on a wrong figure loses more points than a missing paragraph.
Show the method
Name the method and the reason it fits. One or two sentences are enough, but they must be there.
Report the results plainly
Report each result with its value and what it measures. Tables and figures help when they are labeled and referred to in the text.
Interpret in the context of the question
Translate the numbers into a conclusion about the question. Say what decision they support and how confident you can be.
Name the limits
Name the assumptions and limits. A result with its limits stated reads as professional.
Submit the files the guide asks for
Check which files Canvas expects (spreadsheet, output, written document) and that each is complete and labeled (At least 750 words).
Explain the shift, each company's response and why one adapted successfully, using concepts such as core competencies and market redefinition.
A structure for MRKT 690 Week 6 Individual Research Report: Demand Shift Strategies
Word targets are planning numbers for about 1,200 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Success example | Company and strategy. | ~340 words |
| Failure example | Company and strategy. | ~340 words |
| Analysis | Success factors and causes of failure. | ~380 words |
| Sources | 2 scholarly sources. | ~140 words |
A topic angle that works
A demand shift happens when customer needs or technology move away from a mature product. Choose a clear pair, such as Netflix and Blockbuster, or Fujifilm and Kodak in the move from film.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
When demand shifted from film to digital imaging, Fujifilm applied its chemistry and materials expertise to new markets such as cosmetics and medical imaging, while Kodak, despite inventing the digital camera, protected its film business too long. Fujifilm succeeded by redefining its market around capabilities rather than products; Kodak failed by defining itself by film.
- The shift.
- Two responses.
- The deciding factor.
Mistakes that cost points on MRKT 690 Week 6
- Description without analysis.
- Too few sources.
- Ignoring the capstone's integration of the marketing core.
Checklist before you submit
- Length: At least 750 words
- Sources: At least 2 scholarly sources
- Calculations checked and output saved
- Every table and figure referred to in the text
- Each rubric row read against the section that answers it
Questions students ask
When is the MRKT 690 individual research report: demand shift strategies due?
In Module/Week 6, worth 150 points.
How many points is MRKT 690 Week 6 Individual Research Report: Demand Shift Strategies worth?
150 points in Liberty's published course guide for MRKT 690, out of a course total of 1,010 points (about 15% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 690 Week 6 the same in every section of MRKT 690?
This guide follows Liberty's published course guide for MRKT 690. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.