This guide is for MRKT 690 Week 4 Individual Research Report: Growth Strategies, start to submission. A 750-word report on a real company's success and a real company's failure in applying marketing strategy to a growth market.
MRKT 690 is Marketing Strategy Capstone, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT690; it is the same course.
| Course | MRKT 690 Marketing Strategy Capstone |
|---|---|
| Module/Week | 4 |
| Points | 150 points |
| Length | At least 750 words |
| Sources | At least 2 scholarly sources |
| Faith integration | Not required by the guide |
| Format | Current APA |
What MRKT 690 Week 4 Individual Research Report: Growth Strategies asks for
You research companies that have responded to growth market situations and write a report describing an example of success and an example of failure in applying marketing strategies to that situation, with an analysis of the success factors and the causes of failure. It is at least 750 words, shows course knowledge and includes at least 2 scholarly sources in current APA. It is due in Module/Week 4 with Brunson chapters 7 and 8. Worth 150 points.
Where it fits in MRKT 690
In the published schedule, Individual Research Report: Growth Strategies is one of 9 graded written assignments in MRKT 690. It follows Week 3 Discussion Board Forum 2 and comes before Week 5 Case Study Group Report: Growth Strategies.
How MRKT 690 Week 4 Individual Research Report: Growth Strategies is graded
Liberty grades Individual Research Report: Growth Strategies with the rubric attached to the assignment in Canvas, worth 150 points in the published guide. That is about 15% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in MRKT 690 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week One begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2- 8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 690 Week 4 method, step by step
Set up the data before the write-up
Do the calculations first and check them. Interpretation built on a wrong figure loses more points than a missing paragraph.
Show the method
Name the method and the reason it fits. One or two sentences are enough, but they must be there.
Report the results plainly
Give the key figures in a labeled table and mention each in the text.
Interpret in the context of the question
Translate the numbers into a conclusion about the question. Say what decision they support and how confident you can be.
Name the limits
State what the analysis cannot tell you: assumptions, data limits, or what would change the answer.
Submit the files the guide asks for
Submit every file requested and check that formulas, output and the write-up agree (At least 750 words).
Describe each company's strategy briefly, then spend most of the report on why one worked and the other did not, using course concepts such as segmentation, positioning and timing.
A structure for MRKT 690 Week 4 Individual Research Report: Growth Strategies
Word targets are planning numbers for about 1,200 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Success example | Company and strategy. | ~340 words |
| Failure example | Company and strategy. | ~340 words |
| Analysis | Success factors and causes of failure. | ~380 words |
| Sources | 2 scholarly sources. | ~140 words |
A topic angle that works
Choose a growth market with a clear winner and loser, such as electric vehicles, plant-based foods or meal kits, so the comparison is sharp.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
In the early electric vehicle market, Tesla succeeded by entering at the premium end, building a charging network and a direct sales model, while several start-ups failed by scaling production before demand and funding were secure. Tesla's success factors were positioning, infrastructure that reduced buyer risk and control of the customer relationship; the failures stemmed from overexpansion and weak differentiation.
- Success.
- Failure.
- Factors.
Mistakes that cost points on MRKT 690 Week 4
- Description without analysis.
- Too few sources.
- Ignoring the capstone's integration of the marketing core.
Checklist before you submit
- Length: At least 750 words
- Sources: At least 2 scholarly sources
- Calculations checked and output saved
- Every table and figure referred to in the text
- Each rubric row read against the section that answers it
Questions students ask
When is the MRKT 690 individual research report: growth strategies due?
In Module/Week 4, worth 150 points.
How many points is MRKT 690 Week 4 Individual Research Report: Growth Strategies worth?
150 points in Liberty's published course guide for MRKT 690, out of a course total of 1,010 points (about 15% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 690 Week 4 the same in every section of MRKT 690?
This guide follows Liberty's published course guide for MRKT 690. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.