MRKT 670 is Liberty's graduate course in brand management. Its written work is a brand audit built from a 500-word proposal into a 2,500-word course project on a template, two 2,000-word case studies from Keller's text, four forums (a 500 to 750-word thread and two 250 to 300-word replies, each with two scholarly references and a biblical integration), and a 500-word Integration of Faith and Learning paper.
Liberty's catalog lists the course as MRKT 670 Brand Management, 3 credit hours; Canvas and the course guide file print it as MRKT670.
What MRKT 670 covers
The catalog description: Students will analyze the function of brand management as it relates to marketing strategy and decisions. Students will study brand concepts in areas of: building sustainable brands, brand equity and brand management strategies.
Students analyze brand management as it relates to marketing strategy and decisions, studying how to build sustainable brands, brand equity and brand management strategies. The text is Keller, Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
A midterm and final exam (200 points) have no guide here. Week 1 runs Monday to Friday and Weeks 2 to 8 run Saturday to Friday.
Textbook named in the published guide: Keller, Strategic Brand Management (2013). Check the current edition in your Canvas section.
MRKT 670 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 75 | Thread 500 to 750 words; replies 250 to 300 words |
| 2 | Integration of Faith and Learning Paper | 50 | At least 500 words |
| 2 | Brand Audit Proposal | 50 | At least 500 words |
| 3 | Discussion Board Forum 2 | 75 | Thread 500 to 750 words; replies 250 to 300 words |
| 3 | Case Study 1 | 100 | At least 2,000 words |
| 5 | Discussion Board Forum 3 | 75 | Thread 500 to 750 words; replies 250 to 300 words |
| 6 | Case Study 2 | 100 | At least 2,000 words |
| 7 | Discussion Board Forum 4 | 75 | Thread 500 to 750 words; replies 250 to 300 words |
| 7 | Brand Audit Course Project | 200 | At least 2,500 words |
Week 1: Discussion Board Forum 1
A 500 to 750-word thread and two 250 to 300-word replies, each with 2 scholarly references and a biblical integration. How to write MRKT 670 Week 1 Discussion Board Forum 1.
Week 2: Integration of Faith and Learning Paper
A 500-word paper connecting brand management with a biblical integration and 2 scholarly references. How to write MRKT 670 Week 2 Integration of Faith and Learning Paper.
Week 2: Brand Audit Proposal
A 500-word proposal on the brand you will audit, with at least 5 scholarly references besides the textbook. How to write MRKT 670 Week 2 Brand Audit Proposal.
Week 3: Discussion Board Forum 2
A 500 to 750-word thread and two 250 to 300-word replies, each with 2 scholarly references and a biblical integration. How to write MRKT 670 Week 3 Discussion Board Forum 2.
Week 3: Case Study 1
A 2,000-word research paper answering the questions at the end of the assigned textbook case, with 4 scholarly references plus the textbook and the Bible. How to write MRKT 670 Week 3 Case Study 1.
Week 5: Discussion Board Forum 3
A 500 to 750-word thread and two 250 to 300-word replies, each with 2 scholarly references and a biblical integration. How to write MRKT 670 Week 5 Discussion Board Forum 3.
Week 6: Case Study 2
A second 2,000-word case study on the assigned textbook case, with 4 scholarly references plus the textbook and the Bible. How to write MRKT 670 Week 6 Case Study 2.
Week 7: Discussion Board Forum 4
A 500 to 750-word thread and two 250 to 300-word replies, each with 2 scholarly references and a biblical integration. How to write MRKT 670 Week 7 Discussion Board Forum 4.
Week 7: Brand Audit Course Project
A 2,500-word brand audit of your chosen brand following the provided template, with 10 scholarly references, 5 from marketing journals. How to write MRKT 670 Week 7 Brand Audit Course Project.
How MRKT 670 is graded
The published guide totals 1,010 points. The four forums are 75 each (300), the IFL paper 50, the brand audit proposal 50, the two case studies 100 each (200), the brand audit course project 200, exams 200 and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forums (4) | 300 |
| Integration of Faith and Learning Paper | 50 |
| Brand Audit Proposal | 50 |
| Case Studies (2) | 200 |
| Brand Audit Course Project | 200 |
| Exams (2) | 200 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 940 to 1010 points.
Week timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday.
How to approach MRKT 670
Choose your brand for the audit in Week 1; the proposal with 5 scholarly references is due in Week 2 and the 2,500-word audit, which follows a provided template, in Week 7.
The audit needs 10 scholarly references, 5 of them from marketing journals, so search journals such as the Journal of Marketing and the Journal of Brand Management early.
Questions students ask
What is the MRKT 670 brand audit?
A course project of at least 2,500 words on your chosen brand, following the provided template, with at least 10 scholarly references including the textbook, 5 of them from marketing journals, preceded by a 500-word proposal with at least 5 scholarly references.
How long are MRKT 670 case studies?
At least 2,000 words each, answering the questions at the end of the assigned textbook cases, with at least 4 scholarly references plus the textbook and the Bible.
Working through MRKT 670 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.