MRKT 600 is Liberty's graduate course in applied market research, building on BUSI 614. Its written work follows one approved marketing research topic through a 500-word topic selection, a 10-page literature review with 20 peer-reviewed sources, two recorded and coded interviews, a survey instrument with analysis, and a 20-page qualitative or quantitative research prospectus, plus five forums.
Liberty's catalog lists the course as MRKT 600 Applied Market Research, 3 credit hours; Canvas and the course guide file print it as MRKT600.
What MRKT 600 covers
The catalog description: This course will provide learners with the latest theory and practices in marketing research. Building on the knowledge and skills attained in BUSI 614 Marketing Research, students will identify and apply the right techniques appropriate for the context to develop viable action plans for marketing management and (future) clients.
The course gives the latest theory and practice in marketing research so students can choose techniques appropriate to the context and develop viable action plans for marketing managers and clients. The texts are Alreck and Settle, The Survey Research Handbook; Creswell, Research Design; and Moskowitz and Gofman, Selling Blue Elephants.
The CITI certification (50 points) has no guide here. Topics involving special populations or invasive, intrusive or stressful procedures will not be approved. Week 1 runs Monday to Friday and Weeks 2 to 8 run Saturday to Friday.
Textbook named in the published guide: Alreck & Settle, The Survey Research Handbook (2004). Creswell, Research Design (2014). Moksowitz & Gofman, Selling Blue Elephants (2010). Check the current edition in your Canvas section.
MRKT 600 assignments, week by week
Every graded written assignment in the published guide has its own how-to guide below. Quizzes, exams, checklists and class introductions are left out because there is nothing to write.
| Week | Assignment | Points | Length |
|---|---|---|---|
| 1 | Discussion Board Forum 1 | 50 | Thread at least 300 words; replies at least 200 words |
| 1 | Research Topic Selection | 50 | At least 500 words |
| 2 | Literature Review | 150 | At least 10 pages of content, excluding the title page, abstract and references |
| 3 | Discussion Board Forum 2 | 100 | Thread at least 300 words; replies at least 200 words |
| 4 | Interview Transcripts | 100 | 2 interviews of at least 5 minutes each, transcribed verbatim |
| 5 | Discussion Board Forum 3 | 100 | Thread at least 300 words; replies at least 200 words |
| 6 | Discussion Board Forum 4 | 50 | Thread at least 300 words; replies at least 200 words |
| 7 | Survey Instrument | 100 | Not set in the guide; follow the assignment instructions |
| 7 | Discussion Board Forum 5 | 50 | Thread at least 300 words; replies at least 200 words |
| 8 | Qualitative or Quantitative Research Prospectus | 200 | At least 20 pages of text, excluding the title page, abstract, references and appendices |
Week 1: Discussion Board Forum 1
A 300-word thread on the week's marketing research reading, then two 200-word replies. How to write MRKT 600 Week 1 Discussion Board Forum 1.
Week 1: Research Topic Selection
A 500-word overview of your proposed marketing research topic, why you chose it, and 5 peer-reviewed references, for instructor approval. How to write MRKT 600 Week 1 Research Topic Selection.
Week 2: Literature Review
A thematic review of the scholarly literature on your approved topic: at least 10 pages of content and 20 peer-reviewed references, in strict APA. How to write MRKT 600 Week 2 Literature Review.
Week 3: Discussion Board Forum 2
A 300-word thread on the week's marketing research reading, then two 200-word replies. How to write MRKT 600 Week 3 Discussion Board Forum 2.
Week 4: Interview Transcripts
Conduct 2 recorded interviews of at least 5 minutes each, transcribe them verbatim, code them for emergent themes, and submit through SafeAssign. How to write MRKT 600 Week 4 Interview Transcripts.
Week 5: Discussion Board Forum 3
A 300-word thread on the week's marketing research reading, then two 200-word replies. How to write MRKT 600 Week 5 Discussion Board Forum 3.
Week 6: Discussion Board Forum 4
A 300-word thread on the week's marketing research reading, then two 200-word replies. How to write MRKT 600 Week 6 Discussion Board Forum 4.
Week 7: Survey Instrument
Prepare a survey instrument, administer it to a convenience sample, analyze the data and interpret the results, submitted through SafeAssign. How to write MRKT 600 Week 7 Survey Instrument.
Week 7: Discussion Board Forum 5
A 300-word thread on the week's marketing research reading, then two 200-word replies. How to write MRKT 600 Week 7 Discussion Board Forum 5.
Week 8: Qualitative or Quantitative Research Prospectus
A research prospectus of at least 20 pages, qualitative or quantitative, with literature, methods, ethics, pilot findings, expected outcomes and recommendations. How to write MRKT 600 Week 8 Qualitative or Quantitative Research Prospectus.
How MRKT 600 is graded
The published guide totals 1,010 points. The five forums total 350 (three at 50 and two at 100), the topic selection 50, the CITI certification 50, the literature review 150, the interview transcripts 100, the survey instrument 100, the prospectus 200 and the checklist 10.
| Graded item | Points |
|---|---|
| Discussion Board Forums (5) | 350 |
| Research Topic Selection | 50 |
| CITI Certification | 50 |
| Literature Review | 150 |
| Interview Transcripts | 100 |
| Survey Instrument | 100 |
| Research Prospectus | 200 |
| Course Requirements Checklist | 10 |
The published scale puts an A at 940 to 1010 points.
Week timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday.
How to approach MRKT 600
The topic selection is due in Week 1 and the 10-page literature review with 20 peer-reviewed sources in Week 2, so begin searching for sources immediately.
Your interviews (Week 4) and survey (Week 7) provide the pilot findings the prospectus in Week 8 requires.
Questions students ask
What is the MRKT 600 research prospectus?
A paper of at least 20 pages of text, in strict APA, choosing either a qualitative or a quantitative prospectus, with an introduction, literature review, procedures and methods, anticipated ethical issues, preliminary pilot findings, expected outcomes, recommendations and appendices, using the required headings.
What is the MRKT 600 literature review?
A comprehensive thematic review of the scholarly literature on your approved topic, at least 10 pages of content in strict APA, with at least 20 scholarly, peer-reviewed references.
Working through MRKT 600 now?
Tell us the week and the assignment. A tutor who knows the course replies with a plan for the draft.