This guide is for MRKT 600 Week 1 Discussion Board Forum 1, start to submission. A 300-word thread on the week's marketing research reading, then two 200-word replies.
MRKT 600 is Applied Market Research, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT600; it is the same course.
| Course | MRKT 600 Applied Market Research |
|---|---|
| Module/Week | 1 |
| Points | 50 points |
| Length | Thread at least 300 words; replies at least 200 words |
| Replies | 2 classmates' threads, at least 200 words each |
| Sources | The week's readings and research |
| Faith integration | Not required by the guide |
| Format | Canvas discussion thread |
What MRKT 600 Week 1 Discussion Board Forum 1 asks for
Each thread is at least 300 words and shows course knowledge; you reply to 2 classmates with at least 200 words each. Forum 1 is due in Module/Week 1 with Alreck and Settle chapters 1 to 3, Creswell chapters 1 and 7, and Moskowitz and Gofman chapters 1 to 3. Worth 50 points.
Where it fits in MRKT 600
In the published schedule, Discussion Board Forum 1 is one of 10 graded written assignments in MRKT 600. It is the first written assignment in the course; the next is Week 1 Research Topic Selection. The same week also has Research Topic Selection, so plan the week's writing together.
How MRKT 600 Week 1 Discussion Board Forum 1 is graded
Liberty grades Discussion Board Forum 1 with the rubric attached to the assignment in Canvas, worth 50 points in the published guide. That is about 5% of the course's 1,010 points. Read the rubric first. Each row is a criterion, and the wording of the highest column is the closest thing you have to a model answer.
Course grades in MRKT 600 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 600 Week 1 method, step by step
Read the prompt against the week's material
Open the Discussion Board Forum 1 prompt in Canvas and list every question it asks before you read anything else. Most MRKT 600 prompts ask two or three linked things; a thread that answers only the first is graded as incomplete no matter how well it is written.
Take a position in the first two sentences
Lead with the claim, not the background. One sentence that answers the prompt, one that says why, and the reader of your MRKT 600 thread knows exactly what the next paragraphs will prove.
Build the body from course concepts
Each body paragraph should carry one idea from the Applied Market Research reading, put to work on the prompt. Define it briefly, apply it, and say what it changes. Repeating the chapter back is the most common reason threads score in the middle of the rubric.
Place the sources where they do work
Meet the source rule (The week's readings and research) inside the argument, not in a closing sentence. Cite the textbook where you define a concept and a peer-reviewed article where you make a claim that needs evidence.
Connect it to practice
Close the argument with application. Name the setting and what someone there would do differently because of your answer.
Write replies that add something
Replies are graded too (2 classmates' threads, at least 200 words each). Agree or disagree with a specific point, add a source or example the classmate did not use, and ask one real question. Praise alone does not meet the word count in substance.
Tie the reading to your own approved research topic where you can, since the forums prepare you for the prospectus.
A structure for MRKT 600 Week 1 Discussion Board Forum 1
Word targets are planning numbers for about 500 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Opening | Answer the main question of the prompt directly and state your position. | ~80 words |
| Concept | Define the course concept from the week's reading that the prompt turns on. | ~140 words |
| Application | Apply the concept to the case, setting or question in the prompt. | ~150 words |
| Evidence | Bring in the required sources where they support a specific claim. | ~100 words |
| Close | Restate the answer and what it means for practice or the field. | ~30 words |
A topic angle that works
The opening readings introduce survey research, research design and Moskowitz and Gofman's Rule Developing Experimentation. If the prompt asks how to choose a research approach, explain when qualitative, quantitative or mixed methods fit a marketing question.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Creswell frames the choice around the research problem: qualitative methods explore meanings when variables are unknown, quantitative methods test relationships among measured variables, and mixed methods combine both. A brand exploring why young customers are leaving would start with interviews, then survey a larger sample to test the reasons found.
- The choice.
- The rationale.
- A mixed example.
Mistakes that cost points on MRKT 600 Week 1
- Summary without application.
- Short replies.
- Off-prompt.
Checklist before you submit
- Length: Thread at least 300 words; replies at least 200 words
- Sources: The week's readings and research
- Replies: 2 classmates' threads, at least 200 words each
- Every question in the prompt is answered, in order
- The thread is typed into the text box, not attached
- Each rubric row read against the section that answers it
Questions students ask
How many forums are in MRKT 600?
Five; Forums 2 and 3 are worth 100 points and the others 50.
How many points is MRKT 600 Week 1 Discussion Board Forum 1 worth?
50 points in Liberty's published course guide for MRKT 600, out of a course total of 1,010 points (about 5% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 600 Week 1 the same in every section of MRKT 600?
This guide follows Liberty's published course guide for MRKT 600. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.