This guide is for MRKT 600 Week 2 Literature Review, start to submission. A thematic review of the scholarly literature on your approved topic: at least 10 pages of content and 20 peer-reviewed references, in strict APA.
MRKT 600 is Applied Market Research, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT600; it is the same course.
| Course | MRKT 600 Applied Market Research |
|---|---|
| Module/Week | 2 |
| Points | 150 points |
| Length | At least 10 pages of content, excluding the title page, abstract and references |
| Sources | At least 20 scholarly, peer-reviewed references |
| Faith integration | Not required by the guide |
| Format | Strict current APA |
What MRKT 600 Week 2 Literature Review asks for
You write a literature review on your approved marketing research topic: a comprehensive thematic review of the scholarly literature, in strict conformance to current APA, with at least 10 pages of content (excluding the title page, abstract and references) and at least 20 scholarly, peer-reviewed references. It is due in Module/Week 2 with Creswell chapters 2, 3 and 5 and Moskowitz and Gofman chapters 4 and 5. Worth 150 points.
Where it fits in MRKT 600
In the published schedule, Literature Review is one of 10 graded written assignments in MRKT 600. It follows Week 1 Research Topic Selection and comes before Week 3 Discussion Board Forum 2.
How MRKT 600 Week 2 Literature Review is graded
Liberty grades Literature Review with the rubric attached to the assignment in Canvas, worth 150 points in the published guide. That is about 15% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in MRKT 600 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 600 Week 2 method, step by step
Define the scope of the search
Fix the question and the search limits first, and record the databases and terms you use.
Search systematically
Search the Jerry Falwell Library databases with consistent terms and keep a log. Aim to exceed the minimum (At least 20 scholarly, peer-reviewed references) so you can choose the strongest studies.
Organize by theme, not by article
Group the studies by what they found or argue. A review that summarizes one article per paragraph is an annotated list; a review organized by theme is synthesis.
Compare and evaluate
Within each theme, say where studies agree, where they differ, and which evidence is stronger.
Identify the gap
Name the gap the sources leave open and how it connects to your question.
Format the references carefully
Check every reference against APA, and every in-text citation against the list (At least 10 pages of content, excluding the title page, abstract and references).
Build a synthesis matrix of your 20 sources by theme, then write each theme as a comparison of studies. Creswell's chapter on the literature review explains how to map and organize it.
A structure for MRKT 600 Week 2 Literature Review
Word targets are planning numbers for about 1,700 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Introduction | Topic and scope. | ~140 words |
| Themes | Literature by theme. | ~780 words |
| Synthesis | Agreements, conflicts and gaps. | ~480 words |
| Conclusion | The gap your research addresses. | ~170 words |
| APA | Strict conformance. | ~140 words |
A topic angle that works
The review is due early, so it frames everything that follows: end it with the gap your interviews, survey and prospectus will address.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Research on subscription churn agrees that perceived value drives cancellation, but studies define value differently. Some measure content quantity, while others find that recent releases matter more than library size. Studies of younger consumers emphasize price sensitivity and the ease of resubscribing, which suggests churn among them is often temporary rotation rather than permanent loss.
- Agreement.
- Differences.
- An implication.
Mistakes that cost points on MRKT 600 Week 2
- Article-by-article summaries.
- Fewer than 20 peer-reviewed sources.
- Under 10 pages.
Checklist before you submit
- Length: At least 10 pages of content, excluding the title page, abstract and references
- Sources: At least 20 scholarly, peer-reviewed references
- Sources organized by theme, not one per paragraph
- The gap is stated and tied to the question
- Each rubric row read against the section that answers it
Questions students ask
How many references does the MRKT 600 literature review need?
At least 20 scholarly, peer-reviewed references in at least 10 pages of content.
How many points is MRKT 600 Week 2 Literature Review worth?
150 points in Liberty's published course guide for MRKT 600, out of a course total of 1,010 points (about 15% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 600 Week 2 the same in every section of MRKT 600?
This guide follows Liberty's published course guide for MRKT 600. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.