This guide is for MRKT 600 Week 7 Survey Instrument, start to submission. Prepare a survey instrument, administer it to a convenience sample, analyze the data and interpret the results, submitted through SafeAssign.
MRKT 600 is Applied Market Research, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT600; it is the same course.
| Course | MRKT 600 Applied Market Research |
|---|---|
| Module/Week | 7 |
| Points | 100 points |
| Length | Not set in the guide; follow the assignment instructions |
| Sources | Alreck and Settle and your survey data |
| Faith integration | Not required by the guide |
| Format | Submitted through SafeAssign |
What MRKT 600 Week 7 Survey Instrument asks for
As part of the quantitative research modules, you prepare a survey instrument, existing and validated or your own, to collect data that answer a quantitative research question, administer it to a convenience sample, perform statistical analysis, interpret the results and submit through SafeAssign. It is due in Module/Week 7 with Moskowitz and Gofman chapters 10 to 12 and the lecture notes. Worth 100 points.
Where it fits in MRKT 600
In the published schedule, Survey Instrument is one of 10 graded written assignments in MRKT 600. It follows Week 6 Discussion Board Forum 4 and comes before Week 7 Discussion Board Forum 5. The same week also has Discussion Board Forum 5, so plan the week's writing together.
How MRKT 600 Week 7 Survey Instrument is graded
Liberty grades Survey Instrument with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in MRKT 600 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 600 Week 7 method, step by step
Set up the data before the write-up
Do the calculations first and check them. Interpretation built on a wrong figure loses more points than a missing paragraph.
Show the method
Name the method and the reason it fits. One or two sentences are enough, but they must be there.
Report the results plainly
Report each result with its value and what it measures. Tables and figures help when they are labeled and referred to in the text.
Interpret in the context of the question
Explain what the results mean for the decision or question in MRKT 600, in plain terms. The interpretation is where the analysis points are earned.
Name the limits
State what the analysis cannot tell you: assumptions, data limits, or what would change the answer.
Submit the files the guide asks for
Submit every file requested and check that formulas, output and the write-up agree (Not set in the guide; follow the assignment instructions).
Pilot the survey with two or three people, administer it to a convenience sample, run descriptive statistics and a test matched to the question, and state clearly that a convenience sample limits generalization.
A structure for MRKT 600 Week 7 Survey Instrument
Word targets are planning numbers for about 1,300 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Research question | Quantitative and answerable. | ~210 words |
| Instrument | Well-worded, appropriate scales. | ~390 words |
| Analysis | Appropriate statistics. | ~390 words |
| Interpretation | What the results mean, with limits. | ~310 words |
A topic angle that works
Write a quantitative question that follows from your interview themes, such as whether students who see subscriptions as temporary access cancel more often, then design items to measure each variable.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Of 46 respondents, 61% reported canceling a streaming service in the past six months. Those who agreed that they subscribe for specific shows were more likely to have canceled (74%) than those who disagreed (38%), a significant difference, chi-square(1, N = 46) = 5.9, p = .015. Because the sample is a convenience sample of classmates, the result suggests a pattern to test in the larger study rather than a general conclusion.
- Descriptives.
- A test.
- A limitation.
Mistakes that cost points on MRKT 600 Week 7
- Leading questions.
- The wrong test.
- Overgeneralizing a convenience sample.
Checklist before you submit
- Length: Not set in the guide; follow the assignment instructions
- Sources: Alreck and Settle and your survey data
- Calculations checked and output saved
- Every table and figure referred to in the text
- Each rubric row read against the section that answers it
Questions students ask
Can the MRKT 600 survey use an existing instrument?
Yes. It may be an existing, validated instrument or one you construct.
How many points is MRKT 600 Week 7 Survey Instrument worth?
100 points in Liberty's published course guide for MRKT 600, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 600 Week 7 the same in every section of MRKT 600?
This guide follows Liberty's published course guide for MRKT 600. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.