This guide is for MRKT 600 Week 8 Qualitative or Quantitative Research Prospectus, start to submission. A research prospectus of at least 20 pages, qualitative or quantitative, with literature, methods, ethics, pilot findings, expected outcomes and recommendations.
MRKT 600 is Applied Market Research, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT600; it is the same course.
| Course | MRKT 600 Applied Market Research |
|---|---|
| Module/Week | 8 |
| Points | 200 points |
| Length | At least 20 pages of text, excluding the title page, abstract, references and appendices |
| Sources | Your literature review, interviews or survey, and the course texts |
| Faith integration | Not required by the guide |
| Format | Strict current APA with the required headings |
What MRKT 600 Week 8 Qualitative or Quantitative Research Prospectus asks for
You choose either a qualitative or a quantitative research prospectus that includes an introduction to the topic, a literature review, procedures and methods, anticipated ethical issues, preliminary pilot findings, expected outcomes of the larger study, recommendations for future research and marketing management, and appendices. It is written in strict current APA, at least 20 pages of text not counting the title page, abstract, references and appendices, with the required headings from the assignment instructions. It is due in Module/Week 8 with Alreck and Settle chapter 12 and appendices A and C and Creswell chapters 8 and 9. Worth 200 points, the largest assignment in the course.
Where it fits in MRKT 600
In the published schedule, Qualitative or Quantitative Research Prospectus is one of 10 graded written assignments in MRKT 600. It follows Week 7 Discussion Board Forum 5, and it is the last written assignment in the course.
How MRKT 600 Week 8 Qualitative or Quantitative Research Prospectus is graded
Liberty grades Qualitative or Quantitative Research Prospectus with the rubric attached to the assignment in Canvas, worth 200 points in the published guide. That is about 20% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in MRKT 600 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 600 Week 8 method, step by step
Read this part against the whole
Qualitative or Quantitative Research Prospectus is one piece of a larger submission. Read the instructions for every part before you write this one, so the choices you make now (topic, question, population) still work when the later parts arrive.
Lock the topic and the question early
Pick a problem you can carry for the rest of the course and phrase the question so it can actually be answered. A vague question makes every later section harder to write.
Write to the headings the part names
Mirror the instructions: each element the part names becomes a heading. It makes the grading easy to follow and makes it obvious when something is missing.
Support every claim with current evidence
Cite as you write (Your literature review, interviews or survey, and the course texts). Prefer peer-reviewed sources from the last five years and say what each one contributes; a citation that only decorates a sentence adds little.
Keep the draft consistent with earlier parts
Reuse the same terms, population and question you used before, and fix anything your instructor flagged in feedback on the previous part. Graders notice when a proposal changes its question halfway through.
Check length and APA before submitting
Check the part against its share of the total length (At least 20 pages of text, excluding the title page, abstract, references and appendices) and apply current APA throughout. A part that runs far over its share usually contains material that belongs in a later section.
Use the required headings exactly. Revise the literature review from feedback, describe the larger study's design in enough detail to replicate, and keep claims from the pilot modest.
A structure for MRKT 600 Week 8 Qualitative or Quantitative Research Prospectus
Word targets are planning numbers for about 1,800 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Introduction and literature | Topic and revised review. | ~400 words |
| Methods and procedures | Design, sample, data collection, analysis. | ~470 words |
| Ethics | Anticipated issues and safeguards. | ~180 words |
| Pilot findings | From your interviews or survey. | ~320 words |
| Outcomes and recommendations | For research and marketing management. | ~290 words |
| APA and headings | Strict conformance. | ~140 words |
A topic angle that works
Choose the prospectus type that matches your pilot work: qualitative if your interviews are the stronger base, quantitative if your survey is. Present the pilot as preliminary evidence for the larger study.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
The larger study will survey 400 U.S. adults aged 18 to 29 recruited through an online panel, using the pilot instrument revised after item analysis. Logistic regression will test whether viewing subscriptions as temporary access predicts cancellation in the past six months, controlling for income and number of services held. The pilot's 74% versus 38% difference suggests an effect large enough to detect with this sample.
- Sample.
- Analysis.
- Link to the pilot.
Mistakes that cost points on MRKT 600 Week 8
- Mixing qualitative and quantitative designs.
- Missing required headings.
- Under 20 pages.
Checklist before you submit
- Length: At least 20 pages of text, excluding the title page, abstract, references and appendices
- Sources: Your literature review, interviews or survey, and the course texts
- Matches the topic and question used in the earlier parts
- Instructor feedback on the previous part applied
- Each rubric row read against the section that answers it
Questions students ask
Can MRKT 600 students choose the prospectus type?
Yes. You complete either a qualitative or a quantitative research prospectus.
How many points is MRKT 600 Week 8 Qualitative or Quantitative Research Prospectus worth?
200 points in Liberty's published course guide for MRKT 600, out of a course total of 1,010 points (about 20% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 600 Week 8 the same in every section of MRKT 600?
This guide follows Liberty's published course guide for MRKT 600. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.