This guide is for MRKT 600 Week 1 Research Topic Selection, start to submission. A 500-word overview of your proposed marketing research topic, why you chose it, and 5 peer-reviewed references, for instructor approval.
MRKT 600 is Applied Market Research, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT600; it is the same course.
| Course | MRKT 600 Applied Market Research |
|---|---|
| Module/Week | 1 |
| Points | 50 points |
| Length | At least 500 words |
| Sources | At least 5 peer-reviewed journal articles |
| Faith integration | Not required by the guide |
| Format | Current APA |
What MRKT 600 Week 1 Research Topic Selection asks for
You select a marketing research topic, to be approved by the instructor, for the literature review and prospectus assignments, submitting at least 500 words with an overview of the topic, the reason for choosing it and at least 5 peer-reviewed journal references in current APA. Topics involving special populations or physically or psychologically invasive, intrusive or stressful procedures will not be approved. It is due in Module/Week 1. Worth 50 points.
Where it fits in MRKT 600
In the published schedule, Research Topic Selection is one of 10 graded written assignments in MRKT 600. It follows Week 1 Discussion Board Forum 1 and comes before Week 2 Literature Review. The same week also has Discussion Board Forum 1, so plan the week's writing together.
How MRKT 600 Week 1 Research Topic Selection is graded
Liberty grades Research Topic Selection with the rubric attached to the assignment in Canvas, worth 50 points in the published guide. That is about 5% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in MRKT 600 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
A feasible topic, with ethical procedures, avoids rejection and makes every later assignment easier.
The MRKT 600 Week 1 method, step by step
Read this part against the whole
Research Topic Selection is one piece of a larger submission. Read the instructions for every part before you write this one, so the choices you make now (topic, question, population) still work when the later parts arrive.
Lock the topic and the question early
Pick a problem you can carry for the rest of the course and phrase the question so it can actually be answered. A vague question makes every later section harder to write.
Write to the headings the part names
Mirror the instructions: each element the part names becomes a heading. It makes the grading easy to follow and makes it obvious when something is missing.
Support every claim with current evidence
Cite as you write (At least 5 peer-reviewed journal articles). Prefer peer-reviewed sources from the last five years and say what each one contributes; a citation that only decorates a sentence adds little.
Keep the draft consistent with earlier parts
Reuse the same terms, population and question you used before, and fix anything your instructor flagged in feedback on the previous part. Graders notice when a proposal changes its question halfway through.
Check length and APA before submitting
Confirm the length (At least 500 words), the APA format and the reference list. Then read the rubric for this part once more and match each row to a heading.
State the topic as a question, explain why it matters to marketers, and list five recent peer-reviewed articles that show a literature exists, since the review needs 20.
A structure for MRKT 600 Week 1 Research Topic Selection
Word targets are planning numbers for about 900 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Overview | The topic and question. | ~320 words |
| Rationale | Why it matters. | ~270 words |
| References | 5 peer-reviewed articles. | ~310 words |
A topic angle that works
Choose a topic you can research yourself with interviews and a convenience-sample survey, such as how college students choose streaming services or what drives loyalty to local coffee shops.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
This research will explore why consumers aged 18 to 29 cancel streaming subscriptions and what would bring them back. Churn is a major cost for streaming services, and younger viewers rotate subscriptions frequently. The topic suits interviews with friends and classmates and a short online survey, and recent studies on subscription churn and perceived value provide a base for the literature review.
- A question.
- Why it matters.
- Feasibility.
Mistakes that cost points on MRKT 600 Week 1
- A topic needing special populations.
- Fewer than 5 peer-reviewed references.
- Under 500 words.
Checklist before you submit
- Length: At least 500 words
- Sources: At least 5 peer-reviewed journal articles
- Matches the topic and question used in the earlier parts
- Instructor feedback on the previous part applied
- Each rubric row read against the section that answers it
Questions students ask
Which MRKT 600 topics will not be approved?
Topics involving special populations or physically or psychologically invasive, intrusive or stressful procedures.
How many points is MRKT 600 Week 1 Research Topic Selection worth?
50 points in Liberty's published course guide for MRKT 600, out of a course total of 1,010 points (about 5% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 600 Week 1 the same in every section of MRKT 600?
This guide follows Liberty's published course guide for MRKT 600. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.