This guide is for MRKT 670 Week 1 Discussion Board Forum 1, start to submission. A 500 to 750-word thread and two 250 to 300-word replies, each with 2 scholarly references and a biblical integration.
MRKT 670 is Brand Management, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT670; it is the same course.
| Course | MRKT 670 Brand Management |
|---|---|
| Module/Week | 1 |
| Points | 75 points |
| Length | Thread 500 to 750 words; replies 250 to 300 words |
| Replies | At least 2 classmates' threads, 250 to 300 words each |
| Sources | At least 2 scholarly references in the thread and in each reply |
| Faith integration | At least 1 biblical integration in the thread and in each reply |
| Format | Canvas discussion thread; current APA |
What MRKT 670 Week 1 Discussion Board Forum 1 asks for
Each thread is 500 to 750 words, shows course knowledge and includes at least 2 scholarly references and at least 1 biblical integration; you reply to at least 2 classmates with 250 to 300 words, each with at least 2 scholarly references and 1 biblical integration. Forum 1 is due in Module/Week 1 with Keller chapter 1. Worth 75 points.
Where it fits in MRKT 670
In the published schedule, Discussion Board Forum 1 is one of 9 graded written assignments in MRKT 670. It is the first written assignment in the course; the next is Week 2 Integration of Faith and Learning Paper.
How MRKT 670 Week 1 Discussion Board Forum 1 is graded
Liberty grades Discussion Board Forum 1 with the rubric attached to the assignment in Canvas, worth 75 points in the published guide. That is about 7% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in MRKT 670 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 670 Week 1 method, step by step
Read the prompt against the week's material
Open the Discussion Board Forum 1 prompt in Canvas and list every question it asks before you read anything else. Most MRKT 670 prompts ask two or three linked things; a thread that answers only the first is graded as incomplete no matter how well it is written.
Take a position in the first two sentences
Lead with the claim, not the background. One sentence that answers the prompt, one that says why, and the reader of your MRKT 670 thread knows exactly what the next paragraphs will prove.
Build the body from course concepts
Each body paragraph should carry one idea from the Brand Management reading, put to work on the prompt. Define it briefly, apply it, and say what it changes. Repeating the chapter back is the most common reason threads score in the middle of the rubric.
Place the sources where they do work
Meet the source rule (At least 2 scholarly references in the thread and in each reply) inside the argument, not in a closing sentence. Cite the textbook where you define a concept and a peer-reviewed article where you make a claim that needs evidence.
Integrate faith the way the guide asks
Liberty asks for a biblical worldview element in many forums. Tie Scripture or a biblical principle to the decision or concept in the prompt and explain the connection in your own words.
Write replies that add something
Replies are graded too (At least 2 classmates' threads, 250 to 300 words each). Agree or disagree with a specific point, add a source or example the classmate did not use, and ask one real question. Praise alone does not meet the word count in substance.
Use Keller's terms precisely, apply them to a real brand, and connect the biblical integration to how brands should treat customers.
A structure for MRKT 670 Week 1 Discussion Board Forum 1
Word targets are planning numbers for about 600 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Opening | Answer the main question of the prompt directly and state your position. | ~80 words |
| Concept | Define the course concept from the week's reading that the prompt turns on. | ~140 words |
| Application | Apply the concept to the case, setting or question in the prompt. | ~160 words |
| Evidence | Bring in the required sources where they support a specific claim. | ~110 words |
| Faith integration | Connect a passage or biblical principle to the argument, explained. | ~70 words |
| Close | Restate the answer and what it means for practice or the field. | ~40 words |
A topic angle that works
Chapter 1 introduces brands and brand management. If the prompt asks what a brand is, distinguish a brand from a product.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Keller distinguishes the product, what the company makes, from the brand, the set of associations in customers' minds that add meaning and value. Two bottles of water may be nearly identical, but brands like Fiji command higher prices through associations of purity and origin. Research on brand equity shows these associations affect willingness to pay. Proverbs 22:1 says a good name is more desirable than great riches.
- Product versus brand.
- An example.
- Research and Scripture.
Mistakes that cost points on MRKT 670 Week 1
- Fewer than 2 scholarly references.
- No biblical integration in replies.
- Replies outside 250 to 300 words.
Checklist before you submit
- Length: Thread 500 to 750 words; replies 250 to 300 words
- Sources: At least 2 scholarly references in the thread and in each reply
- Replies: At least 2 classmates' threads, 250 to 300 words each
- Faith integration: At least 1 biblical integration in the thread and in each reply
- Every question in the prompt is answered, in order
- The thread is typed into the text box, not attached
- Each rubric row read against the section that answers it
Questions students ask
How many forums are in MRKT 670?
Four, in Weeks 1, 3, 5 and 7, worth 75 points each.
How many points is MRKT 670 Week 1 Discussion Board Forum 1 worth?
75 points in Liberty's published course guide for MRKT 670, out of a course total of 1,010 points (about 7% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 670 Week 1 the same in every section of MRKT 670?
This guide follows Liberty's published course guide for MRKT 670. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.