This guide is for MRKT 670 Week 3 Case Study 1, start to submission. A 2,000-word research paper answering the questions at the end of the assigned textbook case, with 4 scholarly references plus the textbook and the Bible.
MRKT 670 is Brand Management, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT670; it is the same course.
| Course | MRKT 670 Brand Management |
|---|---|
| Module/Week | 3 |
| Points | 100 points |
| Length | At least 2,000 words |
| Sources | At least 4 scholarly references in addition to the course textbook and the Bible |
| Faith integration | The Bible is a required source |
| Format | Current APA |
What MRKT 670 Week 3 Case Study 1 asks for
For each case study you write a research paper of at least 2,000 words on the assigned case, answering the questions at the end of the case in the textbook, in current APA with at least 4 scholarly references besides the textbook and the Bible. Case Study 1 is due in Module/Week 3 with Keller chapters 4 and 5. Worth 100 points.
Where it fits in MRKT 670
In the published schedule, Case Study 1 is one of 9 graded written assignments in MRKT 670. It follows Week 3 Discussion Board Forum 2 and comes before Week 5 Discussion Board Forum 3. The same week also has Discussion Board Forum 2, so plan the week's writing together.
How MRKT 670 Week 3 Case Study 1 is graded
Liberty grades Case Study 1 with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in MRKT 670 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 670 Week 3 method, step by step
Read the case for facts, not impressions
Read the case in Case Study 1 and list the facts that matter: who is involved, what happened, what constraints exist. Separate facts from assumptions before analyzing anything.
Name the central problem
State the main problem in one sentence. Many cases contain several issues; the strongest answers say which one drives the rest.
Apply the course framework
Use the model or concepts from Brand Management to analyze the case. Name the framework, then work through it with the case facts, step by step.
Weigh the options
Lay out two or three realistic options, with the benefit and the cost of each. Graders look for judgment, which means showing what you rejected and why.
Recommend and justify
Make a clear recommendation supported by sources (At least 4 scholarly references in addition to the course textbook and the Bible), with the first steps of implementation.
Answer every question asked
Check the case questions one last time. Each one needs a direct answer, clearly labeled, within At least 2,000 words.
Use each case question as a heading and give it a substantial answer; 2,000 words leaves room for analysis, not only description. Integrate the Bible where it bears on the brand's choices.
A structure for MRKT 670 Week 3 Case Study 1
Word targets are planning numbers for about 1,400 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Answers | Each case question answered. | ~700 words |
| Brand concepts | Keller's frameworks applied. | ~360 words |
| Sources | 4 scholarly references, textbook and Bible. | ~340 words |
A topic angle that works
Answer each case question with Keller's frameworks, such as the brand resonance pyramid or points of parity and difference, and support the analysis with research on the brand or category.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
The case brand built points of parity in reliability but struggled to define a point of difference, so customers saw it as interchangeable with rivals. Keller's positioning framework suggests a point of difference that is desirable, deliverable and differentiating. Research on brand positioning shows a clear difference raises willingness to pay.
- A framework.
- A diagnosis.
- Research.
Mistakes that cost points on MRKT 670 Week 3
- Too few scholarly references.
- Description without analysis.
- Keller's terms used loosely.
Checklist before you submit
- Length: At least 2,000 words
- Sources: At least 4 scholarly references in addition to the course textbook and the Bible
- Faith integration: The Bible is a required source
- Every case question answered under its own heading
- A clear recommendation with its justification
- Each rubric row read against the section that answers it
Questions students ask
When is the MRKT 670 case study 1 due?
In Module/Week 3, worth 100 points.
How many points is MRKT 670 Week 3 Case Study 1 worth?
100 points in Liberty's published course guide for MRKT 670, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 670 Week 3 the same in every section of MRKT 670?
This guide follows Liberty's published course guide for MRKT 670. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.