This guide is for MRKT 670 Week 7 Brand Audit Course Project, start to submission. A 2,500-word brand audit of your chosen brand following the provided template, with 10 scholarly references, 5 from marketing journals.
MRKT 670 is Brand Management, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT670; it is the same course.
| Course | MRKT 670 Brand Management |
|---|---|
| Module/Week | 7 |
| Points | 200 points |
| Length | At least 2,500 words |
| Sources | At least 10 scholarly references including the textbook, 5 of them from marketing journals |
| Faith integration | Not required by the guide |
| Format | Current APA |
What MRKT 670 Week 7 Brand Audit Course Project asks for
You write a paper of at least 2,500 words on your chosen brand, following the provided template, in current APA, with at least 10 scholarly references including the textbook, 5 of them from marketing journals. It is due in Module/Week 7 with Keller chapter 12. Worth 200 points, the largest assignment in the course.
Where it fits in MRKT 670
In the published schedule, Brand Audit Course Project is one of 9 graded written assignments in MRKT 670. It follows Week 7 Discussion Board Forum 4, and it is the last written assignment in the course. The same week also has Discussion Board Forum 4, so plan the week's writing together.
How MRKT 670 Week 7 Brand Audit Course Project is graded
Liberty grades Brand Audit Course Project with the rubric attached to the assignment in Canvas, worth 200 points in the published guide. That is about 20% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in MRKT 670 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 670 Week 7 method, step by step
Set up the data before the write-up
Work through the Brand Audit Course Project calculations or software steps first and save the output. The written part interprets those numbers, so they have to be right before you explain them.
Show the method
Say which method, formula or test you used and why it fits the question. Graders want to see that the choice was deliberate.
Report the results plainly
Report each result with its value and what it measures. Tables and figures help when they are labeled and referred to in the text.
Interpret in the context of the question
Translate the numbers into a conclusion about the question. Say what decision they support and how confident you can be.
Name the limits
Name the assumptions and limits. A result with its limits stated reads as professional.
Submit the files the guide asks for
Submit every file requested and check that formulas, output and the write-up agree (At least 2,500 words).
Gather customer insight yourself, such as a short survey or interviews, for the exploratory, and compare it with the company's intended positioning. Check that at least 5 references come from marketing journals.
A structure for MRKT 670 Week 7 Brand Audit Course Project
Word targets are planning numbers for about 1,600 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Brand inventory | Elements, products, pricing, communications. | ~480 words |
| Brand exploratory | Customer associations and research. | ~480 words |
| Assessment | Strengths, weaknesses, equity. | ~350 words |
| Recommendations and sources | Actions; 10 references, 5 from marketing journals. | ~290 words |
A topic angle that works
Follow the template, which reflects Keller's brand audit structure: an inventory of how the company presents the brand and an exploratory of how customers see it, ending with recommendations.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
The inventory shows Patagonia consistently communicates environmental commitment, from its 1% for the Planet pledge to its repair program. The exploratory survey of 35 outdoor enthusiasts found durability and activism as the top associations, but younger respondents also saw it as a fashion label. The gap suggests a risk that popularity dilutes its activist meaning, which the recommendations address.
- Inventory.
- Exploratory.
- A gap.
Mistakes that cost points on MRKT 670 Week 7
- Too few scholarly references.
- Description without analysis.
- Keller's terms used loosely.
Checklist before you submit
- Length: At least 2,500 words
- Sources: At least 10 scholarly references including the textbook, 5 of them from marketing journals
- Calculations checked and output saved
- Every table and figure referred to in the text
- Each rubric row read against the section that answers it
Questions students ask
When is the MRKT 670 brand audit course project due?
In Module/Week 7, worth 200 points.
How many points is MRKT 670 Week 7 Brand Audit Course Project worth?
200 points in Liberty's published course guide for MRKT 670, out of a course total of 1,010 points (about 20% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 670 Week 7 the same in every section of MRKT 670?
This guide follows Liberty's published course guide for MRKT 670. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.