This guide is for MRKT 670 Week 2 Brand Audit Proposal, start to submission. A 500-word proposal on the brand you will audit, with at least 5 scholarly references besides the textbook.
MRKT 670 is Brand Management, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT670; it is the same course.
| Course | MRKT 670 Brand Management |
|---|---|
| Module/Week | 2 |
| Points | 50 points |
| Length | At least 500 words |
| Sources | At least 5 scholarly references in addition to the course textbook |
| Faith integration | Not required by the guide |
| Format | Current APA |
What MRKT 670 Week 2 Brand Audit Proposal asks for
You write a proposal of at least 500 words on your chosen brand, in current APA, with a reference list of at least 5 scholarly references in addition to the textbook. It is due in Module/Week 2 with Keller chapters 2 and 3. Worth 50 points.
Where it fits in MRKT 670
In the published schedule, Brand Audit Proposal is one of 9 graded written assignments in MRKT 670. It follows Week 2 Integration of Faith and Learning Paper and comes before Week 3 Discussion Board Forum 2. The same week also has Integration of Faith and Learning Paper, so plan the week's writing together.
How MRKT 670 Week 2 Brand Audit Proposal is graded
Liberty grades Brand Audit Proposal with the rubric attached to the assignment in Canvas, worth 50 points in the published guide. That is about 5% of the course's 1,010 points. Open the rubric before you draft and read across each row: the top column describes what full credit looks like, and the gap between columns tells you what costs points.
Course grades in MRKT 670 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 670 Week 2 method, step by step
Read this part against the whole
Brand Audit Proposal is one piece of a larger submission. Read the instructions for every part before you write this one, so the choices you make now (topic, question, population) still work when the later parts arrive.
Lock the topic and the question early
Pick a problem you can carry for the rest of the course and phrase the question so it can actually be answered. A vague question makes every later section harder to write.
Write to the headings the part names
Mirror the instructions: each element the part names becomes a heading. It makes the grading easy to follow and makes it obvious when something is missing.
Support every claim with current evidence
Cite as you write (At least 5 scholarly references in addition to the course textbook). Prefer peer-reviewed sources from the last five years and say what each one contributes; a citation that only decorates a sentence adds little.
Keep the draft consistent with earlier parts
Reuse the same terms, population and question you used before, and fix anything your instructor flagged in feedback on the previous part. Graders notice when a proposal changes its question halfway through.
Check length and APA before submitting
Check the part against its share of the total length (At least 500 words) and apply current APA throughout. A part that runs far over its share usually contains material that belongs in a later section.
Explain why the brand is interesting (a recent repositioning, an extension or a challenge), outline what the inventory and exploratory will cover, and list scholarly sources on the brand or its category.
A structure for MRKT 670 Week 2 Brand Audit Proposal
Word targets are planning numbers for about 1,000 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Brand choice | Brand and rationale. | ~300 words |
| Audit focus | What the audit will examine. | ~400 words |
| References | 5 scholarly sources. | ~300 words |
A topic angle that works
A brand audit, in Keller's terms, has two parts: a brand inventory (what the company does with the brand) and a brand exploratory (what customers think of it). Choose a brand with enough public information and customer access to do both.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
I propose auditing Patagonia, whose brand rests on environmental activism and product durability. The inventory will examine its brand elements, product lines and campaigns such as Don't Buy This Jacket; the exploratory will survey outdoor enthusiasts on their associations. The audit will assess whether its growth and mainstream popularity strain its activist positioning.
- A brand.
- Two parts.
- A question.
Mistakes that cost points on MRKT 670 Week 2
- Too few scholarly references.
- Description without analysis.
- Keller's terms used loosely.
Checklist before you submit
- Length: At least 500 words
- Sources: At least 5 scholarly references in addition to the course textbook
- Matches the topic and question used in the earlier parts
- Instructor feedback on the previous part applied
- Each rubric row read against the section that answers it
Questions students ask
When is the MRKT 670 brand audit proposal due?
In Module/Week 2, worth 50 points.
How many points is MRKT 670 Week 2 Brand Audit Proposal worth?
50 points in Liberty's published course guide for MRKT 670, out of a course total of 1,010 points (about 5% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 670 Week 2 the same in every section of MRKT 670?
This guide follows Liberty's published course guide for MRKT 670. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.