This guide is for MRKT 670 Week 6 Case Study 2, start to submission. A second 2,000-word case study on the assigned textbook case, with 4 scholarly references plus the textbook and the Bible.
MRKT 670 is Brand Management, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT670; it is the same course.
| Course | MRKT 670 Brand Management |
|---|---|
| Module/Week | 6 |
| Points | 100 points |
| Length | At least 2,000 words |
| Sources | At least 4 scholarly references in addition to the course textbook and the Bible |
| Faith integration | The Bible is a required source |
| Format | Current APA |
What MRKT 670 Week 6 Case Study 2 asks for
Case Study 2 is due in Module/Week 6 with Keller chapters 11 and 13. Same requirements as Case Study 1. Worth 100 points.
Where it fits in MRKT 670
In the published schedule, Case Study 2 is one of 9 graded written assignments in MRKT 670. It follows Week 5 Discussion Board Forum 3 and comes before Week 7 Discussion Board Forum 4.
How MRKT 670 Week 6 Case Study 2 is graded
Liberty grades Case Study 2 with the rubric attached to the assignment in Canvas, worth 100 points in the published guide. That is about 10% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in MRKT 670 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 670 Week 6 method, step by step
Read the case for facts, not impressions
Read the case in Case Study 2 and list the facts that matter: who is involved, what happened, what constraints exist. Separate facts from assumptions before analyzing anything.
Name the central problem
State the main problem in one sentence. Many cases contain several issues; the strongest answers say which one drives the rest.
Apply the course framework
Bring the course material to the case: the framework, theory or principle the week covers, applied explicitly to the facts you listed.
Weigh the options
Lay out two or three realistic options, with the benefit and the cost of each. Graders look for judgment, which means showing what you rejected and why.
Recommend and justify
Make a clear recommendation supported by sources (At least 4 scholarly references in addition to the course textbook and the Bible), with the first steps of implementation.
Answer every question asked
If the case comes with questions, answer each one under its own heading, in order, within At least 2,000 words.
Apply Keller's options for managing brands over time, weigh them against the case facts and recommend one with a rationale.
A structure for MRKT 670 Week 6 Case Study 2
Word targets are planning numbers for about 1,400 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Answers | Each case question answered. | ~700 words |
| Brand concepts | Keller's frameworks applied. | ~360 words |
| Sources | 4 scholarly references, textbook and Bible. | ~340 words |
A topic angle that works
Chapters 11 and 13 cover brand architecture and managing brands over time. If the case concerns revitalizing a brand, analyze whether to reinforce, reposition or retire it.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
The case brand's sales have declined as its customers age. Keller describes revitalization through expanding usage or finding new markets, while protecting the core associations. Research on brand revitalization finds success when brands update relevance without abandoning heritage, as Old Spice did by keeping its name while transforming its tone for younger buyers.
- Options.
- An example.
- A recommendation.
Mistakes that cost points on MRKT 670 Week 6
- Too few scholarly references.
- Description without analysis.
- Keller's terms used loosely.
Checklist before you submit
- Length: At least 2,000 words
- Sources: At least 4 scholarly references in addition to the course textbook and the Bible
- Faith integration: The Bible is a required source
- Every case question answered under its own heading
- A clear recommendation with its justification
- Each rubric row read against the section that answers it
Questions students ask
When is the MRKT 670 case study 2 due?
In Module/Week 6, worth 100 points.
How many points is MRKT 670 Week 6 Case Study 2 worth?
100 points in Liberty's published course guide for MRKT 670, out of a course total of 1,010 points (about 10% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 670 Week 6 the same in every section of MRKT 670?
This guide follows Liberty's published course guide for MRKT 670. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
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