This guide is for MRKT 670 Week 2 Integration of Faith and Learning Paper, start to submission. A 500-word paper connecting brand management with a biblical integration and 2 scholarly references.
MRKT 670 is Brand Management, 3 credit hours, in Liberty University's MS in Marketing. Canvas and the course guide file print the code as MRKT670; it is the same course.
| Course | MRKT 670 Brand Management |
|---|---|
| Module/Week | 2 |
| Points | 50 points |
| Length | At least 500 words |
| Sources | At least 2 scholarly references, 1 of which may be the textbook |
| Faith integration | At least 1 biblical integration applied to brand management |
| Format | Current APA |
What MRKT 670 Week 2 Integration of Faith and Learning Paper asks for
You write a paper of at least 500 words demonstrating course knowledge of brand management, in current APA, with at least 1 biblical integration and at least 2 scholarly references, one of which may be the textbook. It is due in Module/Week 2 with Keller chapters 2 and 3. Worth 50 points.
Where it fits in MRKT 670
In the published schedule, Integration of Faith and Learning Paper is one of 9 graded written assignments in MRKT 670. It follows Week 1 Discussion Board Forum 1 and comes before Week 2 Brand Audit Proposal. The same week also has Brand Audit Proposal, so plan the week's writing together.
How MRKT 670 Week 2 Integration of Faith and Learning Paper is graded
Liberty grades Integration of Faith and Learning Paper with the rubric attached to the assignment in Canvas, worth 50 points in the published guide. That is about 5% of the course's 1,010 points. The rubric rows are the real instructions. Draft against them, and you will rarely be surprised by the grade.
Course grades in MRKT 670 use Liberty's point scale: an A is 940 to 1010 points of the course total. Missing the length or source minimum usually costs points on several rows at once, which is why the checklist below starts with them.
Timing in the published guide: Module/Week one begins on Monday and ends at 11:59 p.m. (ET) on Friday. Modules/Weeks 2-8 begin on Saturday and end at 11:59 p.m. (ET) on Friday. Check the due dates in your Canvas section, which govern.
The MRKT 670 Week 2 method, step by step
Find the course question the faith element answers
Begin with the business or professional concept from the week. The Integration of Faith and Learning Paper asks how faith informs that concept, so the concept has to be clear first.
Choose passages that fit the concept
Pick Scripture that speaks to the concept directly. Read the surrounding chapter so the passage is used for what it means, not for a phrase that sounds right.
Integrate, do not attach
Show the concept and the principle working together on a real decision. Two separate halves (one about the topic, one about the Bible) read as attachment, not integration.
Use scholarly sources too
Meet the source rule (At least 2 scholarly references, 1 of which may be the textbook). Scholarly sources show the course concept is understood; Scripture shows how it is judged.
Address a tension honestly
Name one tension between common practice and a biblical principle, and resolve it with a concrete course of action.
Format and length
Keep to At least 500 words, in current APA, with Scripture cited in the format your course uses.
Explain the concept with Keller, then show how a biblical principle shapes the way a brand should keep its promises to customers, with an example.
A structure for MRKT 670 Week 2 Integration of Faith and Learning Paper
Word targets are planning numbers for about 1,000 words of body text, set by the length in the guide; the rubric decides where to spend more.
| Section | What it must do | Target |
|---|---|---|
| Brand management concept | Explained accurately. | ~360 words |
| Biblical integration | Applied to the concept. | ~400 words |
| Sources and format | 2 scholarly references, APA. | ~240 words |
A topic angle that works
Chapters 2 and 3 cover customer-based brand equity, positioning and brand resonance. Connect a concept, such as brand promise or resonance, to Scripture on faithfulness and integrity.
Model paragraph with notes
An original paragraph written by our desk to show the register that earns full rubric credit. It is study material: learn the moves, then write your own.
Keller describes a brand promise as what a brand pledges to deliver. Proverbs 25:14 compares one who boasts of gifts not given to clouds and wind without rain. A brand that promises reliability and fails to deliver is that empty cloud; brand equity is built by keeping promises consistently, which is both good strategy and faithful conduct.
- A concept.
- A passage.
- The connection.
Mistakes that cost points on MRKT 670 Week 2
- Too few scholarly references.
- Description without analysis.
- Keller's terms used loosely.
Checklist before you submit
- Length: At least 500 words
- Sources: At least 2 scholarly references, 1 of which may be the textbook
- Faith integration: At least 1 biblical integration applied to brand management
- Scripture used in context and cited correctly
- The faith principle changes or deepens the analysis
- Each rubric row read against the section that answers it
Questions students ask
When is the MRKT 670 integration of faith and learning paper due?
In Module/Week 2, worth 50 points.
How many points is MRKT 670 Week 2 Integration of Faith and Learning Paper worth?
50 points in Liberty's published course guide for MRKT 670, out of a course total of 1,010 points (about 5% of the grade). The rubric attached to the assignment in Canvas shows how those points are divided.
Is MRKT 670 Week 2 the same in every section of MRKT 670?
This guide follows Liberty's published course guide for MRKT 670. Liberty notes that course content can change from term to term, so if your Canvas section shows different instructions, a different week or different points, follow Canvas and your instructor.
Want a tutor to look at your draft?
Send the instructions and what you have so far. A Liberty tutor replies with what to fix first, usually within the hour.